Why this book?
It's not an encyclopaedia of options
This is NOT a book that will provide you an encyclopaedia of options and then tell you go scre# yourself and figure it out, but instead present to you a 7-step process that works
A guide book not a vague series of ideas
The promise is clear: Walk you through in painstaking detail on how to get from nothing to a winning business idea that stays true to who you are
Straight from the source
We went out there, and spoke with 100+ entrepreneurs that have “been there, done that” in order to crack the business idea code and present those findings in an easy to follow way