The Aspiring Entrepreneur Entry Strategy  

A practical Step-by-Step Guide for finding a validated, winning business idea that stays true to who you are

If you’re still “on the hunt” for a business idea you’re not alone. This seemingly rocky obstacle ends up being the reason why many young aspiring entrepreneurs never actually start a business in the first place.

But no worries, we‘ve got you covered…

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Why this book?

  • It's not an encyclopaedia of options

    This is NOT a book that will provide you an encyclopaedia of options and then tell you go scre# yourself and figure it out, but instead present to you a 7-step process that works

  • A guide book not a vague series of ideas

    The promise is clear: Walk you through in painstaking detail on how to get from nothing to a winning business idea that stays true to who you are

  • Straight from the source

    We went out there, and spoke with 100+ entrepreneurs that have “been there, done that” in order to crack the business idea code and present those findings in an easy to follow way

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About The Book

Most business books either assume that you already have a business idea and jump directly into how you can turn it into a business, or cover this topic lightly and give you the same old advice: scratch your own itch, look for a market gap, make a better version of an existing product, and so on.

The Aspiring Entrepreneur Entry Strategy is something entirely different. In painstaking detail, it walks you through how to get from nothing to a validated, winning business idea that stays true to who you are.

This book comprises seven steps/chapters. The steps are outlined in chronological order required for reaching the desired point B (which is yes finding a validated, winning business idea that stays true to who you are).

You’ll also learn why:

• You need to beware of the “artist syndrome”
• On your first venture, you should not play the visionary
• Most internet startups keep failing because of the “going small” fallacy
• Product-first thinking is a recipe for failure
• As with poker, in business, the game starts even before you sit down
• Creating demand is hard. Filling demand is easier

Who Is This Book For (& NOT For)

This book was tailor-made for pragmatic professionals who are thinking of building their first startup, and actively looking to find that “one” winning business idea.

But it's worth clarifying this - this is NOT a book on how to come up with the “next big thing.” If you want to build the next Google and you’re looking for that billion-dollar idea, don't buy this book - it won’t serve you well.

Rather, The Aspiring Entrepreneur Entry Strategy is the perfect guidebook for those of you who want to find a validated, winning business idea that will eventually evolve into a lifestyle business*.

*A lifestyle business is a business in which you are the sole-founder, based on a marketable (one that you can make money out of it) hobby/interest/activity that you’re particularly passionate about, with the potential to provide you with a comfortable living.

So, if you fit that “bill” this book is for you.


Andreas is an online entrepreneur, digital marketing lead at Highflyers London, creator of HR Hard Talks and the founder of No More Startup Myths, a premier website dedicated to helping pragmatic aspiring entrepreneurs to build a viable B2C lifestyle micro-business without risking losing their shirt

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